NPTEL Consumer Behaviour Assignment 8 Answers 2023

Hello NPTEL Learners, In this article, you will find NPTEL Consumer Behaviour Assignment 8 Week 8 Answers 2023. All the Answers are provided below to help the students as a reference don’t straight away look for the solutions, first try to solve the questions by yourself. If you find any difficulty, then look for the solutions.

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NPTEL Consumer Behaviour Assignment 8 Answers 2023
NPTEL Consumer Behaviour Assignment 8 Answers 2023

NPTEL Consumer Behaviour Assignment 8 Answers 2023:

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Q.1. _______________ refers to the decision-making process by which organisations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

  • a. Organizational Producing
  • b. Organizational Consuming
  • c. Organisational Buying
  • d. None of the above

Q.2. Derived demand results in ups and downs in business market demand. This is referred to as:

  • a. Non-Volatile Demand
  • b. Volatile Demand
  • c. Actual Demand
  • d. None of the above

Q.3. Which among the following options does not represent external factors influencing organisational buying decisions?

  • a. Customer Power
  • b. Market Stagnation
  • c. Purchasing Policy
  • d. Process Mentality
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NPTEL Consumer Behaviour Assignment 8 Answers 2023

Q.4. Which approach refers to acquiring and disseminating more information over an extended period?

  • a. Problem-Solving approach
  • b. Persuasion
  • c. Bargaining
  • d. Politicking
  • a. Deciders
  • b. Gatekeepers
  • c. Influencers
  • d. Buyers

Q.6. _________________ encompasses those entities who are directly or indirectly connected with the organisational buying decisions and perform their specific roles.

  • a. Buying Corners
  • b. Buying Centres
  • c. Buying Lanes
  • d. None of the above

Q.7. Which entities in the organisation are delegated to make the buying decision?

  • a. Users
  • b. Buyers
  • c. Deciders
  • d. None of the above
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Q.8. The ________________ era was characterised by the underlying importance of the consumption pattern rather than just the act of buying.

  • a. Modernist
  • b. Post-Modernist
  • c. Conventional
  • d. None of the above

Q.9. _______________ is the branch of consumer research that is mainly concerned with understanding the act of consumption itself rather than the act of buying (i.e., consumer decision-making).

  • a. Realism
  • b. Interpretivism
  • c. Unrealism
  • d. Subjectivity

Q.10. Which among the following options does not represent internal factors influencing organisational buying decisions?

  • a. Nature of the firm’s business
  • b. Purchasing Ethics
  • c. Purchasing Structure
  • d. Market Segmentation
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NPTEL Consumer Behaviour Assignment 8 Answers 2023

Disclaimer: This answer is provided by us only for discussion purpose if any answer will be getting wrong don’t blame us. If any doubt or suggestions regarding any question kindly comment. The solution is provided by Chase2learn. This tutorial is only for Discussion and Learning purpose.

About NPTEL Consumer Behaviour Course:

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit.

Course Outcome:
  • Week 1: Introduction to Consumer Behaviour, The Changing Patterns of Consumer Behaviour, Use of Market, Segmentation in Consumer Behaviour, Dimensions of Consumerism, Process of Motivation
  • Week 2: Theories of Motivation-1, Theories of Motivation-2, Consumer Involvement, Case study on Motivation and Involvement, Consumer perception and imagery
  • Week 3: Case Study on Consumer Perception formation, Theories of Personality, Self-Concept, Learning theories, Case Study on Consumer Learning Process
  • Week 4: Attitude Formation-1, Attitude Formation-2, Changing Attitude, Attitude Formation, Case Study on Consumer, Consumers’ Value
  • Week 5: AIO classification of Lifestyle, VALSTM Typology,  Application of Lifestyle in Marketing, Culture and subculture, Group as a determinant of buyer behaviour 
  • Week 6: Celebrities as Reference group, Concept of family and family life-cycle, Family Buying Decisions, Case Study on Family Buying Decisions, Diffusion of Innovation
  • Week 7: Opinion Leadership Types of Consumer Buying Behaviour, Black-Box Model, Modelling Buyer Behaviour-1, Modelling Buyer Behaviour-2
  • Week 8: Modelling Buyer Behaviour-3, Modelling Industrial buyer Behaviour-1,Modelling Industrial buyer Behaviour-2, Dimensions of Consumer Research, Course Wrap up

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

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