NPTEL Consumer Behaviour Assignment 7 Answers 2023

Hello NPTEL Learners, In this article, you will find NPTEL Consumer Behaviour Assignment 7 Week 7 Answers 2023. All the Answers are provided below to help the students as a reference don’t straight away look for the solutions, first try to solve the questions by yourself. If you find any difficulty, then look for the solutions.

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NPTEL Consumer Behaviour Assignment 7 Answers 2023
NPTEL Consumer Behaviour Assignment 7 Answers 2023

NPTEL Consumer Behaviour Assignment 7 Answers 2023:

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Q.1. Which law states that the proportion of the increase in utility gradually diminishes with the consumption of additional units of the product?

  • a. Law of Diminishing Marginal Equity
  • b. Law of Diminishing Marginal Utility
  • c. Law of Increasing Marginal Equity
  • d. Law of Increasing Marginal Utility

Q.2. _______________ are referred to those groups of people who have a special interest and knowledge of a particular type of product and convey that information to the other relevant groups.

  • a. Celebrities
  • b. Opinion leaders
  • c. Brand ambassadors
  • d. None of the above

Q.3. _____________ is a purchase behaviour that is assumed to be made without prior planning or thought.

  • a. Crafted Buying
  • b. Impulse Buying
  • c. Liquid Buying
  • d. None of the above
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NPTEL Consumer Behaviour Assignment 7 Answers 2023

Q.4. Internal influencing factors of consumer decision-making are:

  • a. Perception
  • b. Attitude
  • c. Lifestyle Factor
  • d. All of the above

Q.5. _____________ refers to the symbolic or significative cues or actions that evoke/stimulate a reaction from the receiver.

  • a. Motive
  • b. Stimuli
  • c. Dispersion
  • d. None of the above

Q.6. ———————has created the bridge between the desirability of the luxury world and the function and necessity of the mass market

  • a. Premiumisation
  • b. Customisation
  • c. Globalisation
  • d. Socialisation

Q.7. Product, price, place, and promotion are:

  • a. Social parameters
  • b. Situational factors
  • c. Marketing mix elements
  • d. Economic factors
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Q.8. _____________ refers to the resultant brand attitude and the confidence associated with the purchase decision.

  • a. Brand Loyalty
  • b. Brand Comprehension
  • c. Brand Apprehension
  • d. None of the above

Q.9. In which choice rule do consumers establish a minimum cutoff point for each attribute?

  • a. Conjunctive rule
  • b. Disjunctive rule
  • c. Lexicographic heuristics
  • d. None of the above

Q.10. Rogers (2003) delineates ………………as the degree to which an innovation is perceived as being better than the idea it supersedes.

  • a. relative advantage
  • b. trialability
  • c. comprehensibility
  • d. acceptability
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NPTEL Consumer Behaviour Assignment 7 Answers 2023

Disclaimer: This answer is provided by us only for discussion purpose if any answer will be getting wrong don’t blame us. If any doubt or suggestions regarding any question kindly comment. The solution is provided by Chase2learn. This tutorial is only for Discussion and Learning purpose.

About NPTEL Consumer Behaviour Course:

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit.

Course Outcome:
  • Week 1: Introduction to Consumer Behaviour, The Changing Patterns of Consumer Behaviour, Use of Market, Segmentation in Consumer Behaviour, Dimensions of Consumerism, Process of Motivation
  • Week 2: Theories of Motivation-1, Theories of Motivation-2, Consumer Involvement, Case study on Motivation and Involvement, Consumer perception and imagery
  • Week 3: Case Study on Consumer Perception formation, Theories of Personality, Self-Concept, Learning theories, Case Study on Consumer Learning Process
  • Week 4: Attitude Formation-1, Attitude Formation-2, Changing Attitude, Attitude Formation, Case Study on Consumer, Consumers’ Value
  • Week 5: AIO classification of Lifestyle, VALSTM Typology,  Application of Lifestyle in Marketing, Culture and subculture, Group as a determinant of buyer behaviour 
  • Week 6: Celebrities as Reference group, Concept of family and family life-cycle, Family Buying Decisions, Case Study on Family Buying Decisions, Diffusion of Innovation
  • Week 7: Opinion Leadership Types of Consumer Buying Behaviour, Black-Box Model, Modelling Buyer Behaviour-1, Modelling Buyer Behaviour-2
  • Week 8: Modelling Buyer Behaviour-3, Modelling Industrial buyer Behaviour-1,Modelling Industrial buyer Behaviour-2, Dimensions of Consumer Research, Course Wrap up

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

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