Hello NPTEL Learners, In this article, you will find NPTEL Consumer Behaviour Assignment 6 Week 6 Answers 2023. All the Answers are provided below to help the students as a reference don’t straight away look for the solutions, first try to solve the questions by yourself. If you find any difficulty, then look for the solutions.
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NPTEL Consumer Behaviour Assignment 6 Answers 2023:
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Q.1. If there is no match between the celebrity and the brand, the audience will remember the celebrity instead of the brand. This effect is known as:
Q.2. On the ‘basis of the nature of relations’ among the family members, a family can be classified into two main types:
- a. Conjugal and Consanguine
- b. Nuclear and Joint
- c. Polygamous and Polyandrous
- d. None of the above
Q.3. ________________ refers to ‘older, married, with grown-up dependent children.’
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Q.4. There are generally four ways that families usually use to resolve conflict:
- a. Problem-Identification, Information Search, Buying, Consuming
- b. Problem-Solving, Persuasion, Bargaining, and Politicking
- c. Problem-Creation, Problem-Solving, Solution-Testing, Reviewing
- d. None of the above
Q.5. When there is some alteration in technology, keeping the fundamental purpose of using the product almost the same, then we call it __________ innovation—e.g., jet vs propeller aircraft.
- a. Continuous
- b. Discontinuous
- c. Dynamically Continuous
- d. None of the above.
Q.6. ______________ form the last consumer category to adopt an innovation.
- a. Late Majority
- b. Laggards
- c. Late Minority
- d. None of the above
Q.7. According to Rogers (2003), the innovation-decision process comprises five basic phases. Which among the following options does not represent such phases?
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Q.8. Rogers (2003) defined ______________ as “the degree to which an innovation may be experimented with on a limited basis.”
- a. Compatibility
- b. Complexity
- c. Trialability
- d. None of the above.
Q.9. When the diffusion forms a permanent purchase pattern, it becomes:
Q.10. ____________ refers to the propensity of new products, practices, or ideas to be stretched among people.
- a. Innovation
- b. Diffusion
- c. Adoption
- d. None of the above
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About NPTEL Consumer Behaviour Course:
Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit.
Course Outcome:
- Week 1: Introduction to Consumer Behaviour, The Changing Patterns of Consumer Behaviour, Use of Market, Segmentation in Consumer Behaviour, Dimensions of Consumerism, Process of Motivation
- Week 2: Theories of Motivation-1, Theories of Motivation-2, Consumer Involvement, Case study on Motivation and Involvement, Consumer perception and imagery
- Week 3: Case Study on Consumer Perception formation, Theories of Personality, Self-Concept, Learning theories, Case Study on Consumer Learning Process
- Week 4: Attitude Formation-1, Attitude Formation-2, Changing Attitude, Attitude Formation, Case Study on Consumer, Consumers’ Value
- Week 5: AIO classification of Lifestyle, VALSTM Typology, Application of Lifestyle in Marketing, Culture and subculture, Group as a determinant of buyer behaviour
- Week 6: Celebrities as Reference group, Concept of family and family life-cycle, Family Buying Decisions, Case Study on Family Buying Decisions, Diffusion of Innovation
- Week 7: Opinion Leadership Types of Consumer Buying Behaviour, Black-Box Model, Modelling Buyer Behaviour-1, Modelling Buyer Behaviour-2
- Week 8: Modelling Buyer Behaviour-3, Modelling Industrial buyer Behaviour-1,Modelling Industrial buyer Behaviour-2, Dimensions of Consumer Research, Course Wrap up
CRITERIA TO GET A CERTIFICATE:
Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
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