Hello NPTEL Learners, In this article, you will find NPTEL Consumer Behaviour Assignment 5 Week 5 Answers 2023. All the Answers are provided below to help the students as a reference don’t straight away look for the solutions, first try to solve the questions by yourself. If you find any difficulty, then look for the solutions.
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NPTEL Consumer Behaviour Assignment 5 Answers 2023:
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Q.1. According to VALS, which among the following options does not belong to the Inner- Directed Lifestyle?
Q.2. People who try to view things from the world’s point of view, such as Lincoln. Einstein, Mahatma Gandhi, and Swami Vivekananda, fall under which category of VALS lifestyle classification?
Q.3. VALSTM segments US. adults’ mindsets into __ distinct types using a specific set of psychological traits and key demographics that drive consumer behaviour.
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Q.4. __ are successful, sophisticated, take-charge people with high self-esteem.
- a. Strivers
- b. Innovators
- c. Thinkers
- d. Believers
Q.5. _ is almost everything that is socially learned and shared by the members of a particular society.
Q.6. The elements of culture can be as follows:
- a. Languages and Symbols
- b. Norms and Sanctions
- c. Values
- d. All of the above
Q.7. _ reference groups come with a profuse level of influence, the members of a fraternity/sorority or family.
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Q.8. The _ reference group refers to those others against whom one would like to judge oneself.
Q.9. The more an individual feels a sense of identification with a group, the greater their psychological or material advantage will be from being associated with the group. There are three levels at which an individual may be involved with the group:
- a. Compliance. Differentiation. Externalization
- b. Compliance. Identification. Internalization
- c. Non-compliance. Differentiation. Externalization
- d. Non-Compliance. Identification. Internalization
Q.10. __ relates to an individual’s choice/ motive to augment or prop up his self-concept by associating himself with positive reference groups and /or dissociating himself from negative referents:
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About NPTEL Consumer Behaviour Course:
Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit.
Course Outcome:
- Week 1: Introduction to Consumer Behaviour, The Changing Patterns of Consumer Behaviour, Use of Market, Segmentation in Consumer Behaviour, Dimensions of Consumerism, Process of Motivation
- Week 2: Theories of Motivation-1, Theories of Motivation-2, Consumer Involvement, Case study on Motivation and Involvement, Consumer perception and imagery
- Week 3: Case Study on Consumer Perception formation, Theories of Personality, Self-Concept, Learning theories, Case Study on Consumer Learning Process
- Week 4: Attitude Formation-1, Attitude Formation-2, Changing Attitude, Attitude Formation, Case Study on Consumer, Consumers’ Value
- Week 5: AIO classification of Lifestyle, VALSTM Typology, Application of Lifestyle in Marketing, Culture and subculture, Group as a determinant of buyer behaviourÂ
- Week 6: Celebrities as Reference group, Concept of family and family life-cycle, Family Buying Decisions, Case Study on Family Buying Decisions, Diffusion of Innovation
- Week 7: Opinion Leadership Types of Consumer Buying Behaviour, Black-Box Model, Modelling Buyer Behaviour-1, Modelling Buyer Behaviour-2
- Week 8: Modelling Buyer Behaviour-3, Modelling Industrial buyer Behaviour-1,Modelling Industrial buyer Behaviour-2, Dimensions of Consumer Research, Course Wrap up
CRITERIA TO GET A CERTIFICATE:
Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
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