NPTEL Consumer Behaviour Assignment 3 Answers 2023

Hello NPTEL Learners, In this article, you will find NPTEL Consumer Behaviour Assignment 3 Week 3 Answers 2023. All the Answers are provided below to help the students as a reference don’t straight away look for the solutions, first try to solve the questions by yourself. If you find any difficulty, then look for the solutions.

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NPTEL Consumer Behaviour Assignment 3 Answers 2023
NPTEL Consumer Behaviour Assignment 3 Answers 2023

NPTEL Consumer Behaviour Assignment 3 Answers 2023:

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Q.1. __ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.

  • a. Consumer Behavior
  • b. Personality
  • c. Self-Concept
  • d. None of the above

Q.2. ______________ customers think that product possession is necessary for well-being and satisfaction in life.

  • a. Materialistic
  • b. Ethnocentric
  • c. Geocentric
  • d. None of the above

Q.3. ______________ customers are likely to be innovative customers with an inner value system.

  • a. Inner Directed
  • b. Outer Directed
  • c. Lower Directed
  • d. Upper Directed
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NPTEL Consumer Behaviour Assignment 3 Answers 2023

Q.4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:

  • a. Extraverted (E) vs. Introverted (I)
  • b. Sensing (S) vs. Intuition (N)
  • c. Thinking (T) vs. Feeling (F)
  • d. All of the above

Q.5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’

  • a. Iconic Rote Learning
  • b. Vicarious Learning
  • c. Reasoning
  • d. None of the above

Q.6. _____________ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.

  • a. Super Ego
  • b. Self-concept
  • c. Id
  • d. None of the above

Q.7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?

  • a. Interest → Desire
  • b. Interest → Evaluation
  • c. Attitude → Intention
  • d. Liking → Preference
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Q.8. Which among the following options represent three stages of meaning-transfer model?

  • a. Meaning Acquisition → Endorsement → Consumption
  • b. Solution Finding → Influencing → Distribution
  • c. Problem Recognition → Information Acquisition → Production
  • d. None of the above

Q.9. ________________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.

  • a. Consumer Involvement
  • b. Consumer Learning
  • c. Consumer Journey
  • d. None of the above

Q.10. What are the different types of learned behaviour?

  • a. Physical Behaviour
  • b. Symbolic Learning
  • c. Affective Learning
  • d. All of the above
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NPTEL Consumer Behaviour Assignment 3 Answers 2023

Disclaimer: This answer is provided by us only for discussion purpose if any answer will be getting wrong don’t blame us. If any doubt or suggestions regarding any question kindly comment. The solution is provided by Chase2learn. This tutorial is only for Discussion and Learning purpose.

About NPTEL Consumer Behaviour Course:

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit.

Course Outcome:
  • Week 1: Introduction to Consumer Behaviour, The Changing Patterns of Consumer Behaviour, Use of Market, Segmentation in Consumer Behaviour, Dimensions of Consumerism, Process of Motivation
  • Week 2: Theories of Motivation-1, Theories of Motivation-2, Consumer Involvement, Case study on Motivation and Involvement, Consumer perception and imagery
  • Week 3: Case Study on Consumer Perception formation, Theories of Personality, Self-Concept, Learning theories, Case Study on Consumer Learning Process
  • Week 4: Attitude Formation-1, Attitude Formation-2, Changing Attitude, Attitude Formation, Case Study on Consumer, Consumers’ Value
  • Week 5: AIO classification of Lifestyle, VALSTM Typology,  Application of Lifestyle in Marketing, Culture and subculture, Group as a determinant of buyer behaviour 
  • Week 6: Celebrities as Reference group, Concept of family and family life-cycle, Family Buying Decisions, Case Study on Family Buying Decisions, Diffusion of Innovation
  • Week 7: Opinion Leadership Types of Consumer Buying Behaviour, Black-Box Model, Modelling Buyer Behaviour-1, Modelling Buyer Behaviour-2
  • Week 8: Modelling Buyer Behaviour-3, Modelling Industrial buyer Behaviour-1,Modelling Industrial buyer Behaviour-2, Dimensions of Consumer Research, Course Wrap up

Average assignment score = 25% of average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

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